What is The Purpose of Email Marketing?
The first thing to do in email marketing is to set and share goals. If the purpose is not decided, it is not uncommon for troubles to occur, which causes a gap in marketing evaluation and recognition of results. Before setting goals and KPIs, clarify the purpose of your email marketing efforts. In this article, we will explain four general purposes of email marketing for e-mail newsletters who want to determine the purpose of email delivery. What is Email Marketing? Email marketing is the approach of providing a variety of content through email to achieve goals such as lead nurturing and encouraging the behavior of prospective customers. As a method, "step mail" that delivers mail step by step according to the situation of prospective customers, "segment mail" that sends separately according to customer attributes and behavior, "e-mail magazine" that informs information all at once, contact for a while there is a "sleep excavation email" sent