How Important is PPC Training in India.

 PPC (Pay per Click) is the fastest way to earn good Conversions. PPC is a method of marketing which gives fastest results. Have you ever noticed PPC Ads on your search results when you search for something? If you did Great!! If not then let me clear your confusion between SEO and PPC. Basically, SEO is a technique of generating organic results but on the other hand PPC is known for its paid results. When user write it’s query on Google or any other search engine then following types of results get open in front of you. If you observe carefully then you will see that there are also Ads which are the paid result.

How Paid result works? Whenever a person clicks on Ads the advertiser need to pay publisher on each click. This is the simple process that advertiser pay to publisher on each click that’s it but NO!! It’s not really like that.

There are many things you need to remember while advertising your product and services. Whereas there are so many Ad displaying platforms and each has its own unique format to display Ads. Moreover, there are many types of Ads like Search Ads, Shopping Ads, Video Ads, Gmail Ads etc. there are so many platforms but still people like to access Google Ads Why? Because of large number of audiences are there. It’s easy to get conversions on Google instead of any other Ad platform. Every platform is same in working but yes little bit different in formats.

Process which follows is – First create an account on your respective platforms and create Ads. For doing so set the cost which you are willing to pay and your Ads will display the publisher in Auction. When someone clicks on your Ad you need to pay to publisher.

Let’s understand the auction working – When an Ad enters into the PPC and makes a bid for auctions there are following conditions which should be satisfied. Before Auctions the Ad should meet the eligibility. It is decided in this pace that how much a click cost to advertiser and whose Ads are being shown.

The advertiser set an amount which he is willing to pay but the amount he set will never be the high CPC
(cost per click). The other thing which needs to be notice is the quality score value. Yes!! It can be affect by various factors such as CTR (cost through rate), Ad should be relevant to the search results, landing page should be fast and in working.

The position of the Ad into your result page will help to improve the ranking of your Ad also.

Although, what an advertiser pay for an Ad is decided by the below given formula –

Cost Per Click (CPC) = Rank of the Ad / Quality Score on Ad + $0.01

Why there is a need of using a PPC instead of any other strategy of digital marketing? One of the most common reasons of using PPC is that it gives fast results. The moment your Ad will get visible then within an hour you will start getting clicks on it. The reason behind this fast result is the presence of large volume of audience and the high cost on click is also one of the factors.

Second most common reason is easily traceable. Yes!! PPC can be easily tractable as almost all platforms allow you so that you can check and track your performance.

Third is that it is budget friendly as it’s under your control that you want to start your Ad or stop your Ads. This is the specialty of PPC that it is costly or a paid activity but never go behinds your reach. Moreover, it gives you customers not traffic. How? When an Ad display it’s in customer hands whether they wants to click on it or not. Usually customers get influence by the Ad and give a click on it to check it further. Customer goes to your site automatically.

There is a difference between SEO and PPC but both are good at their own place. PPC generate paid results whereas SEO generate free results. Where SEO takes time in its process and PPC takes an hour after visibility of your Ads.

Google Ads are not only famous in fact there are so many other networks for advertisement such as – RevContent, Buy Sell Ads, Advertise.com, LinkedIn Ads, and Twitter Ads.

For PPC training in India there are many platforms but if you have no time and you want to hire someone for this work but still confused between so many options. You can hire Spy Digital Mediafor this as we have a team of experts for this work and will give you the best and fast results as well.