Context vs Content Marketing

What's the Difference Between Context and Content Marketing?  If content reigns supreme, context reigns supreme. To win a game of chess, you must keep your king alive, but you will have more success if your queen is active.

Let's go over it again:

Content 

Material that you can share with your audience is referred to as content. Blog entries, videos, sell sheets, product descriptions, case studies, and other types of content can be used.

Context 

The place or condition in which someone views your material that gives it significance is known as context. Context can come from a variety of places, including:

The hour of the day

The title of a person's job

The start of a fiscal year for a company

Context also includes whether or not a person is aware of your organization.  Context can apply to situations that are very intimate and detailed, but it can also apply to situations that are broad in scope. The coronavirus epidemic gave several firms' marketing strategies a whole new meaning. Seasonality and community traditions serve as backdrops for small companies attempting to attract customers.

You have no influence over a person's individual situation as a marketer. However, by choosing the circumstances in which your material is shared, you may have influence over the context in which it is received with the correct tools and strategy.

What Is Context Marketing and How Does It Work?

The process of sending the proper marketing message to the right individual at the exact right time is known as contextmarketing.

Because we are all surrounded by an unending amount of content on a daily basis, it is more vital than content marketing alone. Every day, we are exposed to thousands of advertisements; as a result, their impact on the ordinary consumer diminishes.

Context marketing gives your content a new depth, allowing viewers to connect with it on a more personal way. It refers to a certain problem they're having or a particular interest they have.

 How to Incorporate Relevant Context into Every Piece of Content

Context can make a huge impact in the success of any digital marketing campaign. However, careful consideration should be given to context marketing. Your context marketing strategy will be devoid of context if you don't have a solid plan and the correct data.

To develop your context marketing strategy, follow these steps:

1.      Recognize your target market - The most essential aspect of the real-world marketing activities we examined was that each brand had a thorough understanding of their target customer. They'd spent a lot of time thinking about what these folks were probably thinking. Now is the moment to create specific customer profiles and targeted audience samples if you don't already have them.

2.      Consider their problems and roadblocks - The goal of context marketing is to make the buyer's journey more intuitive and simpler. Find out why individuals get stuck in the sales funnel and where they get stuck. Use this information to generate suggestions about how to assist them in overcoming these challenges.

3.      Create content that is helpful 

Your content strategy should be focused on the challenges you'll be assisting potential clients with. Consider developing case studies, instructive articles, or explainer films to highlight how your solutions solve their specific needs if buyers are having problems comprehending them. Create product sheets that outline the specs of each of your products or services if buyers are confused which solution is best for them. Create introduction content, such as a "about us" video, if brand awareness is one of your issues.

Final Thought –

Instead, it's up to us as marketers to ensure that our consumers are seeing material that they care about, in a style that resonates with them, and at the correct time in their life. It's at this point that content marketing transforms into context marketing.

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